Creating an eye-catching packaging design, and promoting the new Premium blend tea pearls… were the goals of this project for the brand Purethé. With a focus on quality and flavors, the brand identity was designed to be minimalist, using simple yet striking graphics that showcase the brand's commitment to sustainability.
Our minimalist Design approach
The design of the eco-friendly tea packaging focuses on highlighting the unique selling point of the product: its innovative fruity soluble tea pearls. The graphics feature colorful, eye-catching images of the fruit flavors, which help to evoke a sense of excitement and novelty. The vibrant colors and bold imagery make the product stand out on shelves, and appeal to tea lovers who are looking for a new flavorful experience all year around.