Sturdy, warm and stable. These values were the inspiration for the Branding of the new high-quality Hiking shoes Xplører that the Scandinavian brand MØUNTANA will launch in the Fall season 2022. Discover the new brand identity, Retail packaging, and messaging we used to grab the attention of shoppers.
Further steps in Brand Awareness
Hiking in the Fall season is a sensational time of year to explore the wilderness. We tried to reflect this key message in the design of the shoe box Eco packaging and the 3D ad posters by using the vibrant brand color scheme and Hiking environments. For advertising purposes, we also recreated the Xplører shoe as 3D model with some packshots of other Hiking items to showcase them in the webshop (concept).